Fundraising: Website aims to boost public confidence in fundraising

Cancer Research UK, the NSPCC, the British Red Cross and the RSPCA have provided the initial funding for a new website designed to boost public confidence in giving to charities.

The site - facts. org - is due to go live on 18 March and will provide information to donors about what to expect from the organisations they support, and seek to dispel myths about fundraising and giving. is an independent initiative led by Professor Adrian Sargeant, the UK's only professor of non-profit marketing and fundraising.

It is endorsed by the Institute of Fundraising.

The site has been created in response to a public desire for reassurance that as high a proportion of their gift as possible goes straight to the cause, rather than being spent on other functions such as fundraising.

Research shows that people overestimate the amount charities spend on these activities.

Have you registered with us yet?

Register now to enjoy more articles and free email bulletins

Already registered?
Sign in

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus