Fundraising: Welfare a priority for Poppy Appeal

The Royal British Legion's Poppy Appeal will focus for the first time on the hardship faced by ex-service people, rather than remembrance.

The appeal includes slogans such as 'Remember 4,000,000. The number of ex-service people with a long-term illness or disability. Don't forget your Poppy.'

The legion chose the new approach after research showed it needed to prioritise funding for its welfare work with ex-servicemen and women.

"The new appeal is right for our strategy," said Russell Thompson, director of marketing and fundraising. "We have tried to make the public aware that we have a huge task ahead."

The annual appeal has seen donations increase by more than 50 per cent within the past decade. This year's appeal has a target of £26m.

Have you registered with us yet?

Register now to enjoy more articles and free email bulletins

Register
Already registered?
Sign in
Follow us on:

Latest Jobs

RSS Feed

Third Sector Insight

Sponsored webcasts, surveys and expert reports from Third Sector partners

Markel

Expert hub

Insurance advice from Markel

How bad can cyber crime really get: cyber fraud #1

Promotion from Markel

In the first of a series, we investigate the risks to charities from having flawed cyber security - and why we need to up our game...

Third Sector Logo

Get our bulletins. Read more articles. Join a growing community of Third Sector professionals

Register now