Fundraising: What's new - Your round-up of the latest fundraising campaigns

Guide Dogs celebrates its 75th birthday this year, and is targeting warm donors with a direct mail campaign created by direct marketing agency TDA.

Guide Dogs' research showed that donors respond well to heroic and amusing tales from guide dog owners.

The campaign features Nikki Watson, a partially sighted woman whose life was saved when her dog, Annie, refused to let her cross the road when she thought it was clear - Annie had seen a vehicle with no lights speeding in their direction.

The case study also highlights how it takes time for the bond between guide dog and owner to develop, and how Guide Dogs helps with the transition. It explains how the charity urgently needs funds to help more visually impaired people enjoy mobility and independence, and asks supporters for one-off donations ranging from £5 to £150.

The National Deaf Children's Society is planning its first integrated advertising campaign over Christmas, with a target of raising £500,000. The charity has hired direct marketing agency TW Cat.

Breast Cancer Care is to launch 41,000 Faces this week, an online campaign in association with high street retailer Boots. The charity's website includes a photo gallery featuring pictures and stories of people who have been affected by breast cancer. It also has a donation area and information on holding events.

Children 1st is encouraging office workers in Scotland to host tea breaks to help raise funds this week. The charity has produced a promotional poster and decorative balloons that supporters can display at work, inviting friends, colleagues and customers to make donations for tea and biscuits, and to hold workplace raffles.

The NSPCC has launched an integrated campaign asking people to take action against child abuse through fundraising events, campaigning, volunteering for ChildLine or giving £3 a month. Outdoor and press adverts are backed by DRTV, one million cold mailings, door-drops and three million press inserts created by WWAV Rapp Collins.

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