Barnardo's is marking the centenary of the death of founder Dr Thomas Barnardo with a major fundraising campaign involving events for children, special concerts and celebrity appearances. The charity raises about £50m a year from public donations, compared with £196,000 in 1905. It is publishing a report today that compares the issues affecting children now with those of 100 years ago, focusing on sexual exploitation, poverty, health, and drug and alcohol abuse. The charity's Better Start in Life appeal has been designed to raise £1m during the year to fund 16 community projects across the UK assisting people aged 10 to 18. The services offer the teenagers a safe place to go for practical help, advice and emotional support, and help in changing their lifestyles.
PDSA, the veterinary charity, is launching a TV brand advertising campaign this month using a series of vignettes that depict people and their pets. The charity, which provides free treatment to sick and injured animals, commissioned Watson Phillips Norman to create the ad. It features moments familiar to owners, such as being welcomed home by their pet, and ends with a waiting room scene featuring real pet owners and their sick animals. It is being tested in the ITV Central region and, if successful, will be rolled out nationwide. PDSA director of marketing Jon Bodenham said: "TV advertising is the most frequent suggestion we receive from staff, volunteers and supporters to help make the PDSA a better known organisation."
The Woodland Trust is seeking corporate sponsors for a joint project with the Society for Nautical Research, whose patron is the Duke of Edinburgh, to mark the 200th anniversary of the Battle of Trafalgar. Young people and children will be enlisted for a tree-planting campaign highlighting the importance of trees, particularly oaks, in Britain's naval fleet. The fleet that sailed into battle in October 1805 was built using 50,000 oaks. The Woodland Trust plans to buy a 350-acre area of ancient woodland near Canterbury with the estimated £2.25m raised during 2004.
BBC Children in Need, the NSPCC, Dreamflight, Tiny Lives and the Samantha Dickson Research Trust are set to benefit from the raffle of England rugby captain Jonny Wilkinson's World Cup shirt, carried out through Boots and The Times. Rugby fans were encouraged to go into the retailer in December to buy a £1 ticket for entry to the 'winning shirt' competition. They could also enter online at www.the-times.co.uk.