The Blue Cross animal charity is testing a new fundraising campaign called the Big Blue Basket sponsorship scheme. Created by WWAV Rapp Collins, it allows donors to contribute to the running costs of adoption centres that care for dogs or cats, giving them a choice of animal to support. Regular giving to the scheme is set at a minimum of £5 per month. Julie Jeffes, head of marketing at the Blue Cross, said: "The Big Blue Basket scheme gives the opportunity for sponsors to get really close to a specific dog or cat, and to follow its progress from when it is first taken in at a centre through to being happily rehomed. We hope that this approach will inspire new audiences, especially younger donors, to become involved."
Feed the Children International is running an appeal through Notcutts Garden Centres for customers' old boots. Customers will receive a discount on new wellies in return for their old boots, which are collected and transported to west Africa, where they are in demand. It is the second recycling campaign that the children's charity and Notcutts have run together.
Last year, they collected 60 crates of old tools, which were shipped to developing countries by the charity. Feed the Children devises its recycling campaigns according to the requests of its field staff, who work on development projects in 18 developing countries in Asia, Africa, central America and eastern Europe.
Fight for Sight has launched its major appeal for 2005 - a pledge to raise £1m for a research unit in the new Moorfields International Children's Eye Centre in London. Existing supporters will be asked for donations of £25 to fund the charity's biggest-ever investment in children's eye research. Fight for Sight's chief executive, Julie Buckler, said: "We're really excited to be contributing to such an important new venture to further research into children's eye disease." Work has already started at the centre, which will cost £13.5m and is due to be completed in 2006. The investment will also fund an expansion of research into the causes and treatment of children's eye problems.
Victim Support has launched the second phase of its Sunrise Appeal, which asks people to give up an hour of their time to raise funds for the charity during the week commencing 25 April. It has drafted a press release, which shows that 26 per cent of people polled for the charity by NOP would rather stay in bed, sleep, have tea or do nothing if they were gifted one extra hour. The charity has sent a template press release to help its regional branches attract local news coverage.