Fundraising: What's new - Your weekly round-up of the latest fundraising campaigns

The WRVS held a reception at St James's Palace on 21 March to launch a two-year fundraising campaign from which it hopes to raise £500,000.

The Queen and the Duke of Edinburgh attended the event, which was designed to develop relationships with both the corporate sector and individuals.

The campaign is also targeting trusts and the lottery for funding, which will secure and develop the services that the WRVS provides to communities and equip its emergency teams with the tools and training needed to support communities, local authorities and blue light services.

The YWCA has launched the Shine fundraising campaign in conjunction with Habia, the standards body for African-Caribbean hairdressing. Shine will raise funds for young women facing poverty, discrimination or abuse. About 500 hairdressing and beauty salons throughout the UK are participating in the campaign, which asks for £1 donations for a specially designed lip gloss. The lip gloss will be promoted in a consumer magazine focusing on stories told by young women whose lives have been changed by going to a YWCA project. Joanna Matthews, director of fundraising at YWCA, said: "We hope that by targeting women who are spending money on making themselves feel good, we can encourage them to help improve the lives of young women facing discrimination or disadvantage."

World Vision is launching television and radio commercials in a bid to recruit more child sponsors. This marks a considerable shift in creative direction for the relief and development charity. Marketing director Philip Spencer said: "Recent events have forced people to re-evaluate their relationships with charity, releasing a vast amount of new giving and goodwill. The challenge we now face is to follow the lead of governments and broaden our focus to help people living in poverty right across the world." He added that he hopes the new radio and TV ads representing poverty in the world will do just that.

The British Heart Foundation is the latest charity to adopt a wristband campaign to raise funds. Dutch international footballer Mario Melchiot, who plays for Birmingham City and whose older brother died from a heart attack, helped launch the red bands with his teammates at their recent Premier-ship match against Aston Villa. The wristbands, which display the BHF logo and have 'Feel the Pulse' written on them, are available from the charity's shops across the country. Proceeds from the wristbands - sold for a suggested donation of £1 - will go towards the charity's research programmes.

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