Cats Protection is using a "cat's eye view of the world" as the creative tool for a new DRTV campaign targeting people who have never donated to the charity before. The advert also shows images of abandoned cats, while the commentary highlights the number of cats abandoned each year and what the charity does to help them. Sarah Don-Bramah, account director at agency TDA, said DRTV was a natural choice of medium because cats are so visually appealing.
Transaid, the transport industry charity, has launched an appeal for funds to pass to a Sri Lankan partner organisation working on post-tsunami village and infrastructure reconstruction. A spokeswoman for Transaid said industry magazine Motor Transport has donated a double spread in its Easter edition and will print the logos of companies that donate to the appeal. As the money comes in, it will be immediately sent to Sarvodaya Shramadana Movement, a charity that Transaid has developed links with over the past two years. It will provide feedback to Transaid on the island's needs, and it is possible that Transaid will offer technical expertise as well as cash.
Beating Bowel Cancer hopes that this year's Loud Tie fundraiser will raise at least £100,000 towards its work in raising awareness of the UK's second biggest killer cancer. The Loud Tie campaign encourages people to get sponsorship for wearing the loudest tie they can find, and is endorsed by Richard Whiteley, the Countdown presenter of notorious sartorial repute.
Bowel cancer kills 46 people every day, the charity says, but it believes that 90 per cent of those deaths would be preventable if people knew about the symptoms and the disease had a greater public profile. The charity fears that tsunami fundraising will have an impact, but said it was too late to delay it.
The Association of Children's Hospices has launched a repeat of its Foresters Flowers for Children Campaign and hopes to raise at least £5,000 for its hospices nationwide. Corporate sponsor Foresters will sell 15,000 packets of seeds at its branches for a minimum donation of £1. The charity has also been named Somerfield's charity of the year and fundraising will start late in July, with actor Ewan McGregor endorsing the campaign.
More than 90 per cent of Somerfield staff are female, but McGregor's recent round-the-world motorbike trip is expected to give him appeal to the male workforce as well. Last year, Somerfield raised £1.5m for the Muscular Dystrophy Campaign.