Barnardo's has begun to promote its annual Big Toddle fundraising walks with a media campaign in local newspapers. The Big Toddles will take place in June in this, the charity's centenary year, and Barnardo's expects to beat the £1m it raised last year, when more than 120,000 children took part. Registrations for the eighth staging of the event are already up by 400 on this point last year, said spokeswoman Rachel Bayliss. The half-mile 'toddles' are organised by Barnardo's around the country, and pre-schools, playgroups and nurseries can organise their own events. The event is sponsored by financial services company Foresters, which will donate £150,000 to the campaign. Local groups will keep a quarter of the cash raised, and the remainder will go into the charity's central pot for under-fives.
Plan, the international development charity, uses testimonials from real supporters who sponsor children in its latest DRTV campaign. The 60-second advert, first shown on cable and satellite channels on Monday, intersperses scenes of families the charity helps with footage of sponsors in the UK talking about the positive differences their sponsorship has made. A voiceover urges viewers to call Plan to set up a sponsorship for £15 a month. The concept is based on research that revealed sponsors felt rewarded if they could see the sponsored child making progress as a result of their support. The campaign will run for at least a month.
Sense, the charity for the deaf and blind, is launching a loose inserts campaign this week following successful tests last year. This week, 2.1 million control inserts will run alongside two new flyers, each of which has a print run of 1.4 million. One asks "How do you show a deaf-blind child you love them?"; the other details the tailored approach the charity applies to each new person it helps. Sense says it has found loose inserts a cheap way of capturing new donors, second only to face-to-face fundraising.
It costs between £60 and £100 for each donor recruited from the best-performing titles.
Fight for Sight has begun targeting sight specialists to persuade them to take part in the Fundraising Week for Opticians from 20-26 June. The charity has created a poster featuring staff from Dollond & Aitchison The Opticians in Truro during its recent Grease-themed fundraising week, which it is sending to other opticians to promote the concept. This year is Fight for Sight's 40th anniversary, and it is urging each branch to raise at least £40 during the week. The money can be raised in any way, and all participating practices will be entered into a draw to win four tickets for the London Eye.