DebRA UK, the charity for people with the genetic skin blistering condition Epidermolysis Bullosa, launched the Jonny Kennedy Memorial Appeal on 28 February 2005. Kennedy's last months were filmed for the Channel 4 documentary The Boy Whose Skin Fell Off. The charity is aiming to raise £500,000 over two years in his memory. Events will include a Newcastle Eagles basketball match and a four-day coast-to-coast bike ride.
Imperial War Museum Duxford is using aviation ace Alex Henshaw to appeal to supporters for money in support of the charity's Air Space project.
The appeal, created by marketing agency Target Direct, is designed to woo 20,000 warm donors with a mock leather-bound booklet outlining the story of Henshaw, 92, former chief test pilot at the wartime Castle Bromwich Spitfire factory. Henshaw flew more test flights than any other pilot, and the booklet contains a personal briefing he gave on the strength of the aircraft to Winston Churchill. Anyone who pledges £250 or more to the project, which aims to create the world's most spectacular display of aviation history at the Cambridge-shire museum, will have their name etched on one of the project's features. The appeal also wants £5, £10 and £15 donations.
Help a London Child, Capital Radio's annual fun run, is being sponsored by private health firm BUPA for the third consecutive year. Organisers of the BUPA Capital FM 10k event want to raise more than £350,000 for the cause. The race will take place on Sunday 5 June in London's Hyde Park. Registrations have already exceeded last year's total of 5,000.
Tommy's, the baby health charity, is starting its most ambitious appeal to date in a bid to recruit supporters and encourage committed giving.
It has teamed up with Target Direct to launch a direct mail campaign aimed at 200,000 people and encompassing two distinct objectives. It will be aimed at mothers and fathers, who can relate to pregnancy fears, and also at an older audience to reach grandparents. The campaign begins in May and will ask for cash gifts and regular donations.
The Mental Health Foundation has sent a bent paperclip in its latest direct mail pack "to attract a new type of donor", according to its director of fundraising Andrew Moffatt. The charity is testing the idea alongside a more conventional mailout to a total of 100,000 UK homes. The paperclip idea came from a staff member who said she felt like a "bent out of shape paperclip" when she had depression.