Crisis has launched a direct mail campaign to raise £85,000 for its Skylight Cafe in east London. About 35,000 warm donors have been targeted to give £15, £25, £40 or their own donation amount. The square-shaped pack, designed in-house with a picture of toast on the envelope, contained three leaflets and a freepost envelope. The leaflets described the work of the pilot Skylight Cafe in helping homeless people learn about catering, outlined a case study of a trainee and contained a letter from the manager with the quote "What we have here is a brilliant model for getting homeless people back into work". The money raised will be used to improve the existing cafe, but eventually Crisis hopes to develop a network of them across the country.
The National Trust for Scotland has launched its first television advertising campaign, with three different 40-second adverts. Created by Edinburgh-based agency 1576, the comic adverts each portray a different modern scene with a historical link to trust properties. One features two men from previous centuries, from Pollok House in Glasgow and Pitmedden Garden in Aberdeenshire, in a modern ladies' aerobics class. Ian Preece, head of marketing at the trust, said: "There are verbal gags and visual gags, and we hope they'll work." The adverts will be broadcast for two weeks and will be followed by press advertising and another burst of TV in the summer.
The Marie Curie Cancer Care centre in Belfast has launched its Living Rooms Appeal, seeking £3m to update its existing facilities and build new ones. The appeal comes as the centre celebrates its 40th birthday, but the charity is taking care not to let the fundraising appeal overlap or take money away from the continuing appeal for the day-to-day running of the centre. The fundraising efforts for the Living Rooms Appeal will be co-ordinated by Stephen Kingon, managing partner at PricewaterhouseCoopers in Belfast, on a voluntary basis.
The Blue Cross pet charity is working with WWAV Rapp Collins to test the effectiveness of legacy appeals with an integrated campaign in Exeter and Devon. The campaign will include local radio publicity, press adverts, inserts and promotions at local events, particularly the Devon County Show. The effectiveness will be tested against the demographically similar area of Ipswich, where no campaigns will run. Legacies account for about 50 per cent of the charity's annual income.