Futurebuilders logo rebrand is 'stamp of approval'

Futurebuilders England has launched a new logo and strapline designed to persuade people to find out more about the organisation.

New logo: similar to the old one
New logo: similar to the old one

The illustration contained in the new logo is the same as it was in the old one, but the strapline is shorter and more compact.

Jenni Anderson, communications manager at Futurebuilders, said it was a "natural time to re-analyse the brand" and described the organisation's new 'stamp' logo as "flexible, portable and modern".

She said: "The stamp idea came from our investees, who told us that having a Futurebuilders investment is like having a stamp of approval." She added that it was not standard practice to reveal the cost of a rebrand.

The logo, designed by marketing agency Source Communications, retains the coloured boxes of the previous design and comes with the new strapline: 'Investing in the third sector. Improving public services'.

It will be on display at Futurebuilders' regional roadshow events this month.

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