An appeal by the Disasters Emergency Committee for the crisis in Gaza has raised £6m from public donations in its first three days.
The DEC’s Gaza Crisis Appeal was launched on Friday evening shortly before 7pm with support from all major UK broadcasters.
A spokesman for the DEC, which is made up of 13 UK aid agencies, stressed that £6m was "today’s published figure" and that an update with a revised sum would be published on Tuesday.
In addition, the Department for International Development has match-funded the first £2m of the public’s donations, taking the total to £8m.
The BBC filmed and edited an appeal on behalf of the DEC and ran it on Friday at 6.55pm. ITN also filmed a separate DEC appeal, which was broadcast by ITV, Channel 4, Sky and Channel 5 later that evening. RadioCentre has produced appeals for commercial radio stations.
The BBC chose not to broadcast a previous DEC Gaza appeal in 2009 because it did not want to compromise "public confidence" in its impartiality, but the decision prompted public protests and 40,000 complaints. Sky also chose not to broadcast the previous Gaza appeal.
In a statement on the BBC News website, the BBC said it had taken several issues into account before agreeing to broadcast the latest Gaza appeal, including the scale and urgency of the emergency, the ability of the DEC to help alleviate it and the likelihood that a public appeal would be successful.
In Friday’s broadcast, the public was asked to donate between £25 and £100 to buy essential supplies, from bandages to food and emergency shelters.
Saleh Saeed, chief executive of the DEC, said: "Now a ceasefire is again in place, DEC member agencies will redouble their efforts to meet the basic needs of as many people as possible. The fact that the Gaza Crisis Appeal has reached more than £6m in the first three days is a testament to the amazing generosity of the British public."