Why do I need to start thinking about this now?
Primarily because, although the law comes into effect in 10 months from now, it has the potential to affecdt a lot of processes in your charity. For example, making sure you can provide a single picture of donors, linking processes that handle data, making sure expired data is handled correctly and setting up opt-in processes in your marketing. These tasks probably cover more than one department and are likely to take a while to put into place.
Where do I start?
First you need to understand where your charity sits in terms of compliance with the new legislation. How do you currently perform? Where are the gaps that could lead to a breach? And who is involved in data? This should include any interaction with third parties.
Then you need to prioritise what to improve: this should be done balancing a number of criteria as well as compliance. For example, is it critical or can it be improved over time?
What help is out there?
The good news is that it’s a hot topic, which means there’s plenty of help available. A good source of information is the Information Commissioner's Office (www.ico.org.uk): there’s a lot of information to wade through, so be warned!
Give As You Live, via Charity Now, is working in partnership with Ice Blue Sky to help marketing teams at charities to navigate the new legislation. We’re running an event on 13 September in London, which will be an interactive workshop outlining the legislation, then looking at how you can run compliant campaigns as well as drive opt-in rates up.
The usual price per attendee is £99, but if you book before 31 July you will pay only £49.
Email firstname.lastname@example.org to book your place today!