Save the Children UK has appointed Gemma Sherrington as fundraising director.
The charity said that Sherrington, who has worked for Save since 2007 in a variety of roles, had been promoted to executive director of fundraising and marketing.
She had been the charity’s director of campaign fundraising since June 2017.
Sherrington succeeds Claire Rowney, who last month joined Macmillan Cancer Support as executive director of fundraising, marketing and communications.
Save said Sherrington’s achievements during her time with the charity included launching Christmas Jumper Day in 2012 and a subsequent broadcast partnership with ITV’s Text Santa. She also established a fundraising innovation department at the charity.
She said she there were "challenges ahead to maintain the growth we need to have the most impact for children", but there were opportunities to be had.
"My focus in the short to medium-term will be on better integration of brand and fundraising and transforming how we engage supporters to build long-term relationships with Save the Children."