Giving down by 4 per cent last year, says latest Blackbaud study

But its Charitable Giving Report for 2018 says that online giving rose by 5.5 per cent

The report
The report

Overall charitable giving fell by more than 4 per cent in the UK during 2018, according to the latest Blackbaud Charitable Giving Report.

The annual study mostly covers the United States, but also looks at data from 311 non-profit organisations in the UK, which it says received a total of more than $484m (£363.5m) in charitable giving last year.

But it says that overall charitable giving among this group fell by 4.2 per cent compared with the previous year.

This is a reversal of the trends seen in last year’s index, when data from 342 UK organisations with total fundraising revenue of $675m (£507m) showed that giving had risen by 2.8 per cent compared with the previous year.

But the latest report says that online giving rose by 5.5 per cent in the UK during 2018.

By comparison, overall charitable giving increased by 1.9 per cent in Canada, 4 per cent in Australia and New Zealand and 1.5 per cent in the United States.

Online giving was up by 6.9 per cent in Canada, but the study does not give a figure for Australia and New Zealand.

In the United States, online giving grew by 1.2 per cent, which brought the share of total donations that were made online in 2018 to its highest-ever proportion, 8.5 per cent, the study says.

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