The organisers behind the Giving Tuesday charity donation initiative have announced an extra day of global giving to raise funds for charities and communities affected by the coronavirus pandemic.
#GivingTuesdayNow, which will be held on 5 May, will be a “global day of giving and unity”, according to a statement from the organisers, and will act as an emergency response to the need created by Covid-19.
“The day is designed to drive an influx of generosity, citizen engagement, business and philanthropy activation, and support for communities and non-profits around the world,” the statement said.
Giving Tuesday was launched in the US in November 2012 and is an annual day aimed at encouraging people to do good things for the causes close to their hearts as an antidote to the materialism of Black Friday and Cyber Monday.
The Charities Aid Foundation has led development of the initiative in the UK.
A CAF spokeswoman said the organisation was still deciding what its involvement in the additional day would look like.
Asha Curran, global chief executive of Giving Tuesday, said: “As a global community, we can mourn this moment of extreme crisis while also finding the opportunity to support one another.
“We each have the power to make an impact with acts of generosity, no matter how small, and to ensure the sustainability of organisations and services that are crucial to the care and support of our communities.”