What is it?
Comedian and former SpringWatch presenter Bill Oddie has teamed up with Global Witness to show how the bank HSBC has made almost £100m by providing loans and services to some of the most destructive logging companies in the world, in violation of its own policies.
Mimicking the style of a nature documentary, the film – called Bill Oddie’s BankWatch – studies a new species known as the "HSBC banker" in its natural habitat in London’s Canary Wharf. Oddie is filmed in HSBC’s headquarters lambasting the bank’s activities in Malaysia, before being forcibly ejected from the premises.
Watch the video:
A public petition, launched in conjunction with the all-purpose campaigning organisation 38 Degrees, calls on HSBC chief executive Stuart Gulliver to end the bank’s relationship with the companies that are destroying Borneo’s last virgin rainforests.
How is it being promoted?
Third Sector Verdict:
The film is a clever play on a typical nature documentary and is hilarious. It's the type of film that will encourage viewers to share because it is so witty, which will in turn spread the campaign message more widely. Running it in conjunction with a petition encourages viewers to engage with the campaign, and the video is well timed, coinciding with the bank's AGM today.