GoGen directors start agency 'that will do things differently'

GoGen: went into administration
GoGen: went into administration

The two directors of the collapsed fundraising agency GoGen have registered with Companies House a new telephone fundraising agency called Still Fundraising.

They said it would not be launched before the current review of fundraising self-regulation was published and would impose a rule of no more than two asks per call.

Giuseppe Iantosca, who is a major shareholder and director, said he and Bob Metrebian were "assessing the viability of running a fundraising agency that will do things differently" from GoGen.

GoGen went into administration on 28 July with the loss of 485 jobs. At the time, Iantosca blamed a "reduction in business resulting from misleading media coverage".

The agency was at the centre of a front-page report by the Daily Mail under the headline "Shamed: Charity cold call sharks". This led to several charities suspending their work with GoGen.

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