Greenpeace targets Glastonbury-goers on Facebook

Greenpeace has launched a Facebook application to encourage people who attend the Glastonbury music festival to be more environmentally friendly.

Glastonbury: the scene improves as users sign up more friends
Glastonbury: the scene improves as users sign up more friends
The application, called the Greener Glastonbury Giveaway, features a cartoon image of a rainy and muddy Glastonbury scene that gradually improves according to how many friends the user encourages to sign up to the campaign. Greenpeace is offering six pairs of festival tickets to the people who sign up the most friends.

The application promotes Greenpeace’s involvement in Glastonbury’s Leave No Trace campaign, which encourages festival-goers to reuse and recycle the materials they use. It was developed by web design agency Rechord.

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