Greenpeace has launched a film as part of its Save the Arctic campaign to stop ice melting around the North Pole.
The video sees a grim-faced Santa played by Jim Carter, best known for his role as the butler Carson in Downton Abbey, begging viewers to save his melting home or Christmas might be cancelled. A follow-up clip shows his elves on Oxford Street in London, sneakily putting up posters bearing the message "Save Santa’s home".
A range of Christmas cards have also been designed by celebrities and artists including Vivienne Westwood, Jarvis Cocker and Raymond Briggs, creator of The Snowman.
Why is Greenpeace doing it?
The campaign aims to highlight the damage done already by climate change, and gain signatures for a petition to stop oil drilling in the Arctic Ocean.
John Sauven, executive director of Greenpeace UK, said: "Everyone loves Santa and nobody wants him to lose his home. We should all be worried about the ice melting around the North Pole. If enough people support our campaign to protect the Arctic then the younger generation will be able to sleep well on Christmas Eve, safe in the knowledge that Santa’s home will be saved."
Third Sector verdict:
The storm of angry comments below the YouTube video shows the video is certainly controversial. The comments range from accusations that Greenpeace is scaring children to denials of global warming. But tapping the Christmas spirit and our sympathies for Santa is a savvy move. The popularity of the video speaks for itself, notching up 130,000 views, stories across the media and more than four million names on the petition.