A broadband television station that is dedicated to environmental issues and will feature films from the WWF, Greenpeace and Friends of the Earth is set to be launched this week.
The website-based station, Green.tv, will offer on-demand viewing from a choice of seven channels. Each channel will show programmes dedicated to particular environmental issues, such as air, land, water, climate change, people, species and technologies.
Green.tv is endorsed by the United Nations Environment Programme. It is the brainchild of Ade Thomas, director of video production company Largeblue, which funds the station.
"I've monitored broadband TV for a long time and I've always thought the internet could eventually become television," said Thomas.
"Green.tv is an idea that I've had for a while, so when I found that the domain name I wanted was cheap, I bought it and went to UNEP with the idea."
UNEP helped Thomas approach organisations and ask them for films and news items to show on Green.tv.
"We already have a library of films we've produced over years of work with NGOs," said Thomas. "But the support we've had has been magnificent."
WaterAid, the Eden Project, Warner Brothers and Defra are among the organisations that will have their films broadcast. Thomas also hopes to register Green.tv itself as a charity.
"The main purpose of the channel is to drive people towards action on environmental issues," he said. "I hope climate change is an issue we can be a major force in addressing."
Each Green.tv channel will offer at least one feature, news item and children's story about its particular subject. The programmes will be available to view for a month before they are replaced by a new schedule.
The programmes can be viewed using a standard browser and video playback software. There is also a chat room where users can communicate with other viewers. The station will be available at www.green.tv.
Elliot Morley, the environment minister, said: "Green.tv has tremendous potential, bringing together new technology and innovation in terms of how we spread information."
Green.tv is endorsed by the United Nations Environment Programme
The broadband TV station will have seven channels, each dedicated to a particular environmental issue
It is the brainchild of Ade Thomas and is funded by his production company, Largeblue.