Guide to fundraising through social media launched

New document from the Institute of Fundraising and telecomms giant BT advises on etiquette for Twitter and Facebook

Guide to using Facebook launched
Guide to using Facebook launched

The Institute of Fundraising has teamed up with the telecommunications company BT to produce a guide to fundraising using social media.

Networked for Good: How to use Social Media to Give Your Fundraising a Boost, published yesterday, explains how to best use blogs, Facebook and Twitter for fundraising.

For Twitter, the guide advises putting # in front of key words such as ‘marathon’ or ‘charity’, in order to make the feed easy to find in a search.

"Be careful not to look too pushy by asking people to donate too often," it says about Twitter. "Ask occasionally and then keep your followers up to date on your progress."

It says that Facebook is all about dialogue."Don’t be surprised if people leave messages of support on your wall," it says. "It’s important to leave a comment in reply to acknowledge this and express thanks."

Writing in the guide, Sarah Tirrell, policy and codes of practice manager at the IoF, says social media is a great fundraising tool.

"Online giving sites combine the ability to reach a wide-ranging audience with a secure and simple way for people to donate, making it beneficial for all users," she says.

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