A guide to the top fundraising platforms

- This article has been updated; see final paragraph

The number of online fundraising platforms has expanded rapidly in recent years. But what do they offer and how much do they charge?

BTmydonate logo



14,200 charities are registered with BT MyDonate.

There are no joining or subscription fees and it does not charge commission.

There is a fee of 15p per debit card donation and 1.3 per cent per credit card donation, paid by the charity on receipt of funds.

It claims Gift Aid for charities on a weekly basis, which it says helps to produce regular cash flow for charities . 

What the platform says

MyDonate has a strong core offering, backed up by BT’s people, skills and technology. We are entirely not for profit, with MyDonate funded solely by BT.


everydayhero logo

Everyday Hero says it has "thousands" of charities registered with it in the UK, but does not provide an exact figure. In addition, it says it has thousands more worldwide.

Charities don’t pay an up-front or regular fee to use the service. Instead, the platform charges 4.5 per cent on donations and there is a card-processing fee of between 1.6 per cent and 2.8 per cent, depending on what card is used. The platform has the option for the donor to pay transaction fees, so the charity will then receive 100 per cent of their selected amount.

It does not claim Gift Aid.

What the platform says

What sets us apart is our beautiful campaigns. Charities have full control of creating these and it is easy to do.


givey logo

 

Givey positions itself as the fundraising platform for the "forgotten 95 per cent of smaller charities".

It has 9,874 charities registered with it and there is no sign-up or subscription fee. It adds 5 per cent to donations to cover payment provider costs and to fund the platform itself. Some businesses run donation-matching schemes on money given through Givey, with some offering to double the amount raised.

It does not claim Gift Aid, but collects data that charities can send to HM Revenue & Customs to claim it themselves.

What the platform says

The charity supports smaller charities that are 'often overlooked in favour of the bigger charities. This is one of the reasons why we don’t charge charities or fundraisers. We also offer business-matching opportunities. If your business is on Givey, they have the option to match each employee donation up to 100 per cent.'


gofundme logo

 

GoFundMe partners with the PayPal Giving Fund, allowing people who want to raise funds to choose from any of the 150,000 charities in PayPal’s directory. But charities that aren’t registered can sign up pretty easily.

There is no sign-up or subscription fee for charities registering with the service. Instead, donors can choose to pay voluntary "tips" to the company on top of their donations.

The platform does charge a processing fee of 1.9 per cent plus 20p, which it says covers the cost of processing and administering the donations.

The PayPal Giving Fund claims Gift Aid on behalf of the charity for eligible donations made through GoFundMe.

What the platform says

GoFundMe is already the largest and most trusted giving platform, and now we’re also the best value.


justgiving logo

 

JustGiving has 26,000 charities registered.

It has a three-tier membership system, including the Grow membership plan, which costs £15 a month+VAT for charities raising up to £15,000 a year and £39 a month for charities raising more.

Charities joining since 17 November 2016 can also use the Start plan, which is free to use and enables smaller charities to use the platform.

JustGiving claims Gift Aid from eligible donations, then deducts a 5 per cent fee plus any card charges. It has introduced Donation Boost, which allows donors to top-up donations to cover the fee.

What the platform says

We’re the world’s most trusted platform. Our team, experience and insights put us in a unique position as thought leaders when it comes to online fundraising. As a charity, you are not just getting a piece of tech when you sign-up with JustGiving – you gain our insights, our experience and our dedicated team as an extension of your own.


virgin money giving

Almost 14,000 charities are registered with Virgin Money Giving.

Charities pay a one-off fee of £150+VAT when they register with the service, but there are no further monthly or annual fees. 

The charity takes a 2 per cent fee for all charity donations. In addition, it charges charities a card-processing fee of 1.45 per cent (1.6 per cent for PayPal and Amex).

It claims Gift Aid on charities’ behalf.

What the platform says

Virgin Money Giving was created as a not-for-profit business by Virgin Money, so it is backed by a trusted brand. We know that tech platforms transacting in high donation amounts require significant investment in systems, usability, security and resources to support charities and fundraisers, so we charge the least amount possible to allow us to do that.

Other online fundraising platforms – including Total Giving, Local Giving, The Big Give, Wonderful, the Good Exchange and more – are available

- The table about Givey was updated on 24 January 2019 to indicate that charities can claim Gift Aid on donations made to them using the site.

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