An advertising agency has organised a walk to raise funds for water charities without seeking the participation of any of the charities concerned.
Chris Arnold, founder of Creative Orchestra, a social enterprise, said its latest fundraising campaign was called H2O, Walk for Water, Walk for Life. The agency did not want the backing of a big charity, he said, because such charities wanted to take control of projects to the exclusion of other organisations.
"Some big charities are starting to behave like big corporations," he said. "They want to own territories and control everything. They are too competitive."
Running the event without any major backing would give more control to those taking part, Arnold said.
"Charities grew out of people power," he said. "I think they need to get back to their roots again."
The H2O, Walk for Water, Walk for Life campaign will encourage people to walk from somewhere beginning with H to somewhere beginning with O.
Participants will be encouraged to give to a range of water charities through the H2O website, which will be launched later this month.