More than half of people 'very annoyed' by doorstep or telephone fundraising

A survey carried out by the consultancy nfpSynergy finds that about a third feel similarly about street fundraising or text message requests

Doorstep fundraising
Doorstep fundraising

More than half of people say they are "very annoyed" by doorstep or telephone fundraising, new figures show.

According to a representative survey of 1,000 British adults carried out by the consultancy nfpSynergy in November last year, 54 per cent of respondents said they were "very annoyed" by doorstep fundraising, while 51 per cent said the same of telephone fundraising.

Participants were given a list of different fundraising methods and were asked to select which from six responses were true for them, including "I try to avoid it", "I am happy to be asked to donate in this way" or "I understand it is an effective way of raising money".

Thirty-six per cent of respondents said they were "very annoyed" by street fundraising. Thirty-three per cent of respondents said they found text message requests "very annoying", and 20 per cent said the same about email requests.

But 37 per cent of respondents said they understood why charities did online campaigns. Forty-two per cent of people said they understood that newspaper or magazine advertisements were effective ways of fundraising, the highest for this particular response.

Television adverts were the least annoying method for reaching potential donors – 32 per cent of respondents said they were happy to be asked to donate in this way.

Topics:
Fundraising

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