More than half of UK adults say they would donate more to local causes if the giving process was easier and they were able to see the effect of their donations, according to new research by UK Community Foundations.
UKCF, a membership organisation for the 48 independent community foundations, today publishes its report, Shine A Light, to coincide with the launch of a campaign to raise £1bn of new funding for local communities in the UK by 2020.
The report is based on an online representative survey of 2,500 UK adults, aged between 16 and 75, carried out in November by the research company Watermelon.
Forty-four per cent of those surveyed gave money to local causes, according to the report.
It says that 52 per cent of UK adults said they would give more to their local communities if they were able to contribute more easily and in a way that showed the effect of their donations.
The report says that making the process of giving locally simpler and more transparent was the most important change organisations could make to boost donations. Among young people aged between 16 and 24, 68 per cent said they would give more locally if it were easier and more transparent.
"This is a clear call to action to work together to develop innovative ways of giving that will tap into a desire to give more," the report says.
The report says that respondents view giving locally as almost twice as effective as giving to national and international causes.
Fourteen per cent of those surveyed said they thought it was "down to me and people like me" to be responsible for the big issues that matter to communities, the report says. Only 1.6 per cent said they thought local business had a role to play.
Respondents said they had increased their involvement in their local community in the past two years, the report says. Thirty-nine per cent said they spent more money locally, and 26 per cent said they gave more time and 14 per cent gave more money.
David Sheepshanks, chair of UKCF, said: "We understand that when we connect people’s support for their community with a way of giving directly, we will inspire lasting change.
"Community foundations act as the social glue that connects funders, donors and volunteers with the enormous number of small charities and voluntary organisations that operate under the radar, yet provide relief and inspiration to so many.
"This is why we’re calling for people to get involved with their local community foundations wherever they live and help us reach our target of raising an additional £1bn of new funding by 2020."