The department store Harrods has launched a pop-up charity shop in aid of the children’s charity the NSPCC.
Fashion Re-told, which opened its doors on Friday and will stay open for a month, is offering high-end and designer clothing, donated by the public, Harrods staff, designers and Harrods itself.
In a statement, the charity said the shop, which is situated close to Harrods’ west London store, would bring the high-end customer service and luxury surroundings of Harrods to a pop-up setting, with all proceeds going to support the charity’s work in London.
The premises for the shop in Sloane Street were donated by the property company Cadogan.
Claire Hoyle, deputy director of fundraising at the NSPCC, said: "By visiting Fashion Re-told, shoppers can get their hands on some amazing fashion while helping the NSPCC be there for the children of London.
"We’d like to thank Harrods for being so committed to its partnership with us and are also very grateful to Cadogan for supplying us with a stunning space to host our pop-up store."
Harrods has been one of the charity’s corporate partners since 2015, raising more than £500,000 to date.
Alex Wells Greco, head of visual merchandising at Harrods, said the Harrods’ team had wanted the shop front to stand out and be as memorable as possible during its month-long run.
"The work the NSPCC does within the London community is so important, and Harrods was absolutely thrilled to be able to offer our expertise," he said.