The trust also awarded John Lewis its ‘Georgy Porgy prize for greed’. It said the department store’s policy of selling only charity cards was part of a growing trend for retailers to cash in on the ‘charity cachet’.
The trust added that of the sales of 478 lines of cards the department store sold, 181 yielded charitable donations of less than 10 per cent. It said John Lewis’s policy of donating 25 per cent of the cost of its own range of cards “did not mitigate their overall policy”.
The most generous retailer was book chain Waterstone’s, which donates 50 per cent of the cost of its Unicef cards to the UN children’s organisation.
No charity should accept donations of less than 10 per cent on Christmas cards bearing its name, according to the trust.
“Why do charities agree to these poor deals?” asked the charity’s director, Hilary Blume. “One surprising feature of the Scrooge Awards is that it is the large charities such as Cancer Research UK, the NSPCC, the BHF, the Alzheimer’s Society, Macmillan Nurses, Oxfam and the British Red Cross that agree to deals that give them so little.”