Harrods this year's charity cards Scrooge

Harrods has been awarded this year's Scrooge award for charity card sales by trading advice charity the Charities Advisory Trust. The award is given every year to the company that donates the lowest percentage of the price of its charity cards to charity.

The trust said that 95 per cent of Harrods’ range of charity cards yielded less than 10 per cent of their price for charity. Among the upmarket retailer’s cards were a range by Caspari cards in aid of the Alzheimer’s Society and Macmillan Nurses, and Paper D’Art’s cards in aid of the NSPCC and British Red Cross, both of which yielded just 4 per cent.

The trust also awarded John Lewis its ‘Georgy Porgy prize for greed’. It said the department store’s policy of selling only charity cards was part of a growing trend for retailers to cash in on the ‘charity cachet’.

The trust added that of the sales of 478 lines of cards the department store sold, 181 yielded charitable donations of less than 10 per cent. It said John Lewis’s policy of donating 25 per cent of the cost of its own range of cards “did not mitigate their overall policy”.

The most generous retailer was book chain Waterstone’s, which donates 50 per cent of the cost of its Unicef cards to the UN children’s organisation.

No charity should accept donations of less than 10 per cent on Christmas cards bearing its name, according to the trust.

“Why do charities agree to these poor deals?” asked the charity’s director, Hilary Blume. “One surprising feature of the Scrooge Awards is that it is the large charities such as Cancer Research UK, the NSPCC, the BHF, the Alzheimer’s Society, Macmillan Nurses, Oxfam and the British Red Cross that agree to deals that give them so little.”


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