Heart-felt plea

Leading heart charity, the British Heart Foundation, has enlisted the help of actress Lesley Joseph to front a poster campaign for British Heart Foundation shops. Set to run in May, the month-long "Blue Bag

campaign aims to encourage people to donate unwanted clothes to their local foundation shop. Joseph, who played Dorian in the TV series Birds of a Feather, will appear on giant posters in window displays in more than 450 shop fronts. The posters will aim to attract shoppers off the high street to pick up a blue bag and fill it with their unwanted, good-quality clothing and bric-a-brac and return it to the shop. Money raised from the donations will help the foundation in its fight against heart disease - the UK's biggest killer.

Have you registered with us yet?

Register now to enjoy more articles and free email bulletins

Already registered?
Sign in
Follow us on:
  • Facebook
  • LinkedIn
  • Twitter
  • Google +

Latest Jobs

RSS Feed

Third Sector Insight

Sponsored webcasts, surveys and expert reports from Third Sector partners


Expert Hub

Insurance advice from Markel

Managing risk at outdoor events

Managing risk at outdoor events

Partner Content: Presented By Markel

Voluntary and community events are increasingly popular, especially around this time of year.

Third Sector Logo

Get our bulletins. Read more articles. Join a growing community of Third Sector professionals

Register now