The British Heart Foundation (BHF) is testing DRTV for the first time in a bid to increase its number of regular donors.
The week-long campaign, ending on 27 September, will appear in between daytime TV shows on ITV, Channel 4 and Channel 5, as well as selected cable and satellite channels. The ad, which was produced by Target Direct, features hard-hitting facts about heart disease and emotive images of how the UK's biggest killer affects the lives of people suffering with the condition. BHF is asking for £3 a month to help the charity continue to fund pioneering heart research, education and patient care. If the test campaign is a success, BHF is planning to repeat the ad in January 2003.