Help the Aged is to launch its first online affiliate marketing scheme as part of a plan to boost sales revenue from its online store.
The charity is in negotiations with over-50s lifestyle and advice web sties, with a view to offering them a percentage of every sale each site delivers via a link.
Coming two months after a complete overhaul of its flagship web site, www.helptheaged.org.uk, the scheme will effectively allow the charity to sell its goods and services on other web sites. Any web partners will receive a cut from the sale of items, which will include daily living aides and wheelchairs costing more than £500.
Peter Olsson, e-commerce marketing manager at Help the Aged, said that the scheme had been set up in-house to keep costs down.
"The networks sometimes charge around 30 per cent of your commission you pay out," said Olsson. "There are plenty of affiliate success stories out there. It's good for us as we're only paying out for confirmed sales."