Help the Aged uses web site to boost take-up of internet

Help the Aged hopes to encourage older people to embrace the internet through the launch of a new web site.

The charity wants to encourage the UK's 11.1 million population of over-50s to get involved in new technology.

The site offers the latest news on government policy, including benefit entitlement and healthy eating, and claims clear navigation with optional text enlargement.

Also on offer will be opportunities to get involved in campaigns, discussions and events affecting the lives of older people.

The site was backed by TV show Great Egg Race host Professor Heinz Wolff who said: "I found that the site provided a great deal of information and guidance on a range of subjects and will probably answer almost any questions we have to ask."

Help the Aged's communications and marketing director Steve Jones said: "Older people are the fastest group of new internet users and we are particularly keen on utilising the communications and shopping aspect of the web as well as accessing information local to their area."

The site is located at www.

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