High text charges 'put charity donors off'

Fundraisers believe more would give if charges were to fall, nfpSynergy survey finds

Nearly three-quarters of fundraisers think high charges on text donations are a barrier to raising money by text, a survey has suggested.

In the poll, carried out by sector think tank nfpSynergy, 72 per cent of about 50 respondents felt the public were put off donating by text because of high charges. Typically, about 55p is taken on a £1.50 donation.

A further 60 per cent said they would be more likely to use mobile phones to raise money if the charges were reduced.

More than two-thirds of respondents to the poll, which was carried out in December, felt between 5p or 10p on a £1 donation was an acceptable charge.

Forty-one per cent said their organisations had not tried mobile phones for communication or fundraising work, but nearly half the respondents were looking into the possibility of doing so.

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