Product design students at Central St Martins College of Arts and Design are set to rise to the challenge of coming up with a new charity collection box in a competition that we hope will help us generate the funds we need to protect the nation’s canals and waterways, writes Ruth Ruderham, head of fundraising at the Canal & River Trust.
Unfortunately, we’ve found that collection tins have fallen out of fashion, with many people favouring online donations. So we came up with the idea of reinvigorating the concept by launching the competition with the help of Central St Martins, which has just relocated to the banks of the Regent’s Canal. We’d like something that is fit for the 21st century yet captures more than 200 years of canal history – and which makes such an impression that people stop and decide to support their local waterway. The students can choose between designing a counter-top box or a portable tin.
In June, a selection panel that includes a judge from the Institute of Fundraising and Central St Martins will help us select the three best designs. After that, we’ll put the winning designs into the trust’s museums and attractions over the summer to see how well they do. The trust will buy the design that is most successful at raising money and put it into use by our fundraisers across the UK. I can’t wait to see what the students come up with.
This article appears on a page edited by the Institute of Fundraising and hosted by ThirdSector.co.uk