The day, sponsored by Harlequin Software, addressed some of the key issues facing fundraisers. There have been big changes to how charities claim Gift Aid, and Approved IoF Trainer Susan Robinson talked us through the impact of the changes. She also gave us invaluable tips on how to maximise income from this source. This was brilliantly complemented by Claire Routley, whose specialist area is legacy fundraising for the Bible Society. She gave us an insight into how to market a charity.
Understanding how to get the best out of using online media is still a mystery to many of us, but Mark Saxby of Status Social gave us some startling information and insight about the growing importance of this area – and how we need to grasp its potential. His baseline is that, without a social media strategy, there’s no point trying to engage through social media. I was astonished to find out that people will give an average of 44 per cent more when they donate through Facebook, and that we should be turning our donors into advocates for our charities through social media.
The day was a great opportunity to network with other fundraisers, as well as update and learn new skills.
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