The drive for more information on how organisations operate and for people to be able to ‘follow the money’ is apparent in all walks of life – and charities are no exception. The issues of impact and transparency are tricky ones: they change over time as public perception shifts.
At the Institute of Fundraising, we think that it’s important that charities can explain how they work and operate both proactively and reactively to achieve this. That’s why we are a part of the Impact Coalition (a group bringing together more than 400 charities and trade bodies working together to improve transparency and accountability and preserve public trust in the charitable sector, supported by Acevo) and have contributed to this report.
Getting better at demonstrating impact and driving up public trust is probably more of an art than a science and so is something that charities always need to be mindful of. This guide will help them as they strive to communicate in the best way with their donors. Find our more at www.acevo.org.uk/impact.
This article appears on a page edited by the Institute of Fundraising and hosted by ThirdSector.co.uk