Huge group of communications professionals offer pro bono help to charities

A collective of freelance and furloughed communications professionals are offering to help charities overcome their coronavirus-related comms challenges.

More than 1,500 freelancers and people furloughed by agencies have been brought together under an organisation called Good Brains for Good Brands.

The company was set up by Ollie Scott, the founder of the recruitment firm Unknown, together with Cathy Hutton, executive creative director at the communications agency WPP, and Will Townsend, former managing global client partner at Facebook. 

Together, they said they hoped they could “use the power of creativity to help those who need help the most”, at a time when tens of thousands of jobs were at risk across the sector, and as it grapples with an expected £10bn funding shortfall.

A statement from Good Brains for Good Brands said its talent pool covered every level of every job across a wide base of skill sets, from college graduates to people with more than 30 years’ experience in the communications and creative industries, including advertising, PR, branding and technology.

Scott said: “We have been absolutely bowled over with the amount of generosity and hustle from this industry. 

“Many of the people who put their hands up to help out initially had either been furloughed or let go – but a large number were offering their time up outside of work as well. 

“This virus didn’t discriminate, so we’re just so happy to have connected these awesome brains together.”

The first campaign was launched in June for Beam, a social enterprise that aims to end homelessness. 

Five more campaigns will follow over the next quarter.

Any charities wanting to get in touch with Good Brains for Good Brands can send an email.

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