Two hundred charities are joining forces to launch the world’s first charity-powered search engine in September as part of Remember A Charity in your Will Week.
Remember A Charity has worked with the agency Atomic London to create a search engine called Human, which will enable the public to ask questions directly to charities and receive responses from the organisations, their supporters and beneficiaries, with many replies expected to be in video format. Remember A Charity is also appealing for more charities beyond its 200-member consortium to join.
People will be able to ask a range of questions, such as "how can we cure the deadliest common cancers?" or "how do we ensure that no one has to sleep on the streets?" and "how can we help every animal to find a home?"
The Remember A Charity in your Will Week campaign runs from 10 to 16 September and the search engine will be launched on 8 September.
The awareness week is run to highlight the importance of legacy giving and the search engine is part of the broader campaign that encourages the public to "pass on something wonderful". Remember A Charity will keep the search engine available into 2019 after good public reaction to previous campaigns, including last year’s Last Pirate FM radio station.
"Last year we heard from people that they wanted campaigns to continue beyond the Remember A Charity Week," said Rob Cope, director of Remember A Charity. "We have not set an end date for the search engine.
"This campaign has been designed to showcase just how vital charities are in responding to many of the world’s biggest problems and how legacies can help combat those issues.
"It will encourage the public to think about their deepest concerns for the world we live in and to consider leaving gifts in their will. It’s about inspiring people to leave legacies. Many don’t think it’s something they can consider doing.
"For charities, it’s a unique opportunity to talk with supporters about the importance of charitable bequests when it comes to enabling them to achieve their goals. We hope to encourage even more charities to sign up and take part in the coming weeks."
The search engine will be promoted by Remember A Charity and its member charities in the weeks leading up to its launch, with a major emphasis on social media.
It is providing a range of legacy promotion materials, media and social tools for member charities to use and tailor to their causes. They will also be provided with their own branded web pages and unique URLs as part of the search engine. In addition, a number of illustrations are being created for charities to use, which are similar to Google doodles.
Cope declined to confirm the cost of building the search engine but said much of the work had been carried out on a pro-bono basis.