Hung out to dry

Help the Aged marked a major escalation in its campaign against elder abuse by unfurling a huge banner across its head office in London last week. The campaign has recently been bolstered by advertising in national newspapers, more investment in fundraising and a larger online presence. Lizzie Jeans, campaign manager at Help the Aged, said: "'This is the largest integrated campaign ever run by Help the Aged, comprising extensive advertising, media relations support, online campaigner actions and donor ask." A film made especially for the campaign can be viewed at

Have you registered with us yet?

Register now to enjoy more articles and free email bulletins

Already registered?
Sign in

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus