Instagram launches donation sticker feature

Donation stickers, which were originally announced in February, will enable users to create 24-hour fundraisers for their chosen charities

Instagram
Instagram

The social media platform Instagram has launched a "donation sticker" feature that will allow users to raise funds for charity.

The new feature will work by allowing both charities and their supporters to create 24-hour fundraisers through Instagram Stories, which lets users post images or videos that expire within a day.

Instagram announced plans for the new donation feature in February

Instagram is one of the world’s biggest social media platforms, with more than a billion users worldwide. It is owned by Facebook.

It has pledged that 100 per cent of the money raised through the donation sticker feature will go to charity.

The sticker will feature as a smiley face icon in the top right-hand corner of the Instagram app. It will allow people to choose the donation sticker and the charity to benefit, and to name their fundraiser.

The social media platform has recruited a number of celebrities and charities to launch the feature, among them the breast cancer charity CoppaFeel!, which is working with the TV presenter and radio DJ Fearne Cotton. 

The transgender activist Munroe Bergdorf is working alongside the body positivity campaign I_Weigh, set up by the actress Jameela Jamil, to promote the transgender children’s charity Mermaids.

The Olympic diver Tom Daley is supporting the Brain Tumour Charity, and the social media star Zoe Sugg will promote Mind.

The YouTuber Jim Chapman will post in support of WWF UK and the health blogger Chessie King will promote the Cybersmile Foundation.  

Aibhinn Kelleher, strategic partnerships manager for the social impact team at Facebook, said: "All over the world people are using Instagram to raise awareness of the causes that matter to them. Now, with donation stickers for Instagram Stories, people have a really easy way to support these causes while directly raising money.

"As well as helping organisations reach new audiences, with 100 per cent of all money raised going straight to the organisation the Instagram donation sticker should be a valuable tool for the charity sector. We can’t wait to see the creative ways that people use Instagram to support the causes they care about." 

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