Instagram plans charity donation feature

The social media platform is working on a 'donation sticker' that would enable users to donate

Instagram
Instagram

The social media platform Instagram is working on a new feature that will allow users to donate to charity, the company has said.

A spokesman for Instagram told Third Sector it was working on a new "donation sticker" in its Instagram Stories feature that would enable users to donate to charitable causes of their choice.

Instagram is one of the world’s most popular social media platforms and is owned by Facebook.

Instagram Stories is a feature that allows users to post pictures and videos to their followers that disappear after 24 hours.

The move to allowing donations on Instagram Stories is expected later this year, but is still in the early stages of development, Third Sector understands.

It is not yet known how the new feature will look or how widely it will be deployed in the Instagram app.

A spokesman for Instagram said: "Instagram is all about bringing you closer to the people and things you love, and a big part of that is showing support for and bringing awareness to meaningful communities and causes.

"Later this year, people will be able to raise money and help support non-profits that are important to them through a donation sticker in Instagram Stories. We will share more updates on this feature in the coming months."

Facebook and Twitter are among other social media platforms that have allowed users to donate to charities and good causes through their apps.

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