Institute of Fundraising: Your chance to shape legacy fundraising

What were you doing to promote legacies 15 years ago? For most of us, the answer will be 'little or nothing'. What turned you on to this unusual and often unpopular form of fundraising? For many of us it was like an enormous penny dropping after years of being told that there was no need to worry because legacies have always arrived without anyone asking.

At my first visit to the National Fundraisers' Convention more than 10 years ago, I attended a couple of legacy sessions and realised that this form of fundraising was definitely for me. I could be creative in looking for new ways of approaching people to make their biggest ever gift to charity. For about £50 they could look after their friends and family, as well as give to charity.

Legacy fundraisers have a wonderful forum for discussion in the Legacy Marketing Group, but little chance to get together and really explore the way forward for us.

Have you thought what will happen in the future when the next generation of senior citizens retire? Will they save it all for their heirs? Not according to research, which suggests that they will be spending their savings on having fun and then on care for themselves. Will solicitors still be writing wills as a loss leader? Will attitudes change to charity?

Will long-term relationships with supporters still exist? What happens if they don't?

If you come to the Convention, you have a real chance to shape legacy fundraising for the future.

Sally Roff, legacy marketing manager, NSPCC. Convention booking hotline: 01564 826371

The views expressed in this article are personal and not necessarily representative of the NSPCC.

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