Every year, our job as fundraisers becomes more challenging. Our market is becoming more crowded, as new charities are set up and more not-for-profit organisations embark on the fine art of fundraising. Our donors change their habits and attitudes and give us whole new layers of people to get to grips with. Many of our programmes seem to deal increasingly with less tangible issues, and the burden of accountability grows. So our fundraising programmes need to become more subtle and sophisticated.
It is not enough to be good at one particular fundraising technique.
At the Institute's Convention this year, Joe Saxton will talk about the rise of consumer choice, and what it means for fundraisers. Simon Burne will share his experience of developing a whole organisation strategy for NCH. Adrian Sargeant will look at what research has done for fundraising.
Ed Bayley will look at developments in technology. Tony Elischer will consider the strategic donor communications cycle. And Alan Stern and Jill Nadolski will explain why leadership is a performance art.
Margaret Bennett is the track leader. "The breadth of topics has taken a leap forward this year," she says. "Almost every session is new to the Convention, and we have some great charity case studies."
Convention booking hotline: 01564 826371.