INSTITUTE OF FUNDRAISING: Countdown to Convention

Mary Holley, head of organisational development and learning at NSPCC

Mary Holley, head of organisational development and learning at NSPCC, gives the background to sessions relating to Personal Development at this year's Convention.

To get the best results from fundraisers, it is important to ensure they have a professional and personal development plan. Fundraising is a growing profession and as such attracts individuals from different walks of life with varying levels of skills. It is essential that each individual is given access to the information they need to do their jobs at different stages of their career.

However big or small your organisation, you need to be able to induct, train and retain your fundraisers. They are a precious commodity and, as anyone knows who has tried to recruit recently, quite rare. Once they understand the job and have the skills to succeed they should not just be left to get on with things, but rather be clear about their ongoing development needs to ensure they continue to be effective.

The Personal Development track at the Convention offers a variety of options that will help delegates look at where they are professionally and what extra general skill development they need to succeed and develop as a fundraiser.

This column features one aspect of the Convention.

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