INSTITUTE OF FUNDRAISING: Countdown to Convention

One of the main reasons delegates attend the National Convention is to learn from the example of their peers. Case studies showcase the work that fundraisers do 'on the ground' and help explain successes and failures in a real-life context.

Following are just a few of these case studies and examples of the topics they will cover.

Many small organisations reach the critical time when the decision is made to employ the first fundraiser. On Tuesday, Susan Kay-Williams, of Girlguiding UK, looks at new work on how best to manage this process.

For corporate fundraisers, case studies will explore the relationship between a charity and a corporate with representatives from both sides.

These include the partnership between The Prince's Trust and the Royal Bank of Scotland, Unicef and Manchester United, and WWF and HSBC.

Other case studies will look at major gifts from the perspective of the donor, how to manage the expectations and reality of fundraising events, advice on putting together a lottery or trust application as well as showcasing outstanding fundraising campaigns.

This column features one aspect of the Convention.

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