INSTITUTE OF FUNDRAISING: Countdown to Convention

Theresa Dauncey, director of the Legacy Promotion Campaign

Seventy per cent of the UK population gives to charity on a regular basis, but when only 4 per cent of people leave a charitable bequest in their will, and this is still the biggest single source of voluntary income, it is no surprise that legacy fundraising is such a hot topic.

On the opening day of the Convention, you can attend a workshop on legacy fundraising, including a debate exploring the future of legacy giving.

Sessions and case studies on Tuesday and Wednesday will focus on working with funeral providers, working with regional volunteers and community fundraisers to promote legacy giving, and bringing a legacy strategy to life.

The last day of the convention will see an update of the Legacy Promotion Campaign outlining progress to date, what we have learned and the key results of our activities. During the session, we will reveal what's planned for the future of the campaign and how you could benefit from our work.

This series of legacy sessions offers opportunities for even the most experienced fundraisers to gain great value from the lessons learned by each of the speakers in their specific focus areas.

This column features one aspect of the Convention. For further information, visit www.institute-of-fundraising.org.uk.

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