INSTITUTE OF FUNDRAISING: How to justify the cost of fundraising to the public

Happy New Year! 2003 ended with a bang as fundraising had a hard time from some sections of the media.

I ended this column before Christmas with an article under the headline "We need to explain how fundraising really works". A two-week break over the festive period doesn't change this need.

To mark the start of the year, the Institute has launched a policy statement, printed below, that covers the reality of fundraising. All charities that rely on voluntary income to carry out their work may find it a useful resource. We all suffer when there is a gap between a journalist's perception and the actual reality of a situation.

Do you ever feel you should explain the reason why you are paid or why fundraising costs? Then read on...

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