INSTITUTE OF FUNDRAISING: Send in your applications for awards

The 2003 Hollis sponsorship awards are in a range of categories: education; environment; media; arts; charity and community; and sports.

The application requires a summary of no more than 1,000 words and a simple one-page application form, which is available from www.hollis-pr.com or contact Rosie Sarginson on 020 8977 7711 or email rosie@hollis-pr.com.

Judges are looking at four main criteria. They are: market background (why was sponsorship and this sponsorship project in particular chosen to fulfil the communications requirement); objectives; execution and exploitation; and outcome and evaluation. This process really makes you think hard about why you are doing sponsorship and how you know that it is good for you rather than just thinking that is the case.

There is a cost of £65 plus VAT but the benefit of being held up as a successful sponsorship partner is considerable. One of the funny things about sponsorship is that once you have a proven track record with one sponsor its much easier to secure your second deal on the back of the first. What have you got to lose?

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