Institute of Fundraising sets out new strategic direction

Consultation on priorities until 2017 follows appointment of chief executive Peter Lewis last year

Peter Lewis
Peter Lewis

The Institute of Fundraising should work to improve fundraising as a whole rather than just providing services to its members, its draft strategy for the next five years suggests.

The document, which was put together using feedback from trustees and the IoF’s regional groups, sets out a draft strategy for the IoF until 2017. It went out to members for consultation on Friday (20 January).

The paper says the institute should work with government and other organisations, and not restrict its services to just its own members, in order to help improve fundraising as a whole.

"The institute is first and foremost the professional membership body for fundraisers with a primary role to support, develop and represent fundraisers," the document says.

"However, we do not believe it is possible to do that without looking outwardly and having a role to increase giving more widely and to work with government and other partners to make the environment better for giving more generally.

"Nor do we think we should restrict our services just to members," it says. "To improve fundraising as a whole it is in all of our interests to reach out and upskill people involved in whatever way in fundraising – whether as volunteers, trustees or chief executives."

The document says the institute must take on a leadership role for fundraisers; "leading thinking, supporting innovation and challenging the status quo when necessary".

"We also need to be bold enough to take on calculated risks and innovate, without fear of failure."

The new strategic objectives follow the appointment as chief executive of Peter Lewis, who took up the role in October. He told Third Sector shortly after starting the job that one of his initial priorities would be to work on a new strategic direction for the IoF.

Simon Morrison, marketing and communications director for the IoF, said members would have until 2 March to give their feedback on the draft strategy through an online survey.

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