INSTITUTE OF FUNDRAISING: Studies show the public trusts charity

It is interesting that at the very time the Government has raised the question about the issue of trust around fundraising, along come a variety of different sources of information to challenge the concept that this trust is reducing.

The Charities Aid Foundation produces a study called Dimensions and Volume 2 details the fundraising success of the top 500 charities. Sub-titled "key trends for the future of fundraising", the latest version shows a marked increase in fundraising success. Our own research carried out by the Centre For Interfirm Comparisons looks in detail at the fundraising performance of a range of charities, large and small. Entitled Fundrations, this benchmarking service allows charities to measure their performance like-for-like against similar sized organisations. This research also shows a healthy increase in fundraising success.

In a different area of research, nfpSynergy has published a dossier of research evidence on trust and regulation in charities that claims to be bang up-to-date with evidence as recent as November this year. This research shows that, while there are some variances between the answers given, there are impressively high levels of trust for you and your organisations.

In all of this research we must not take the public's support for granted but equally, we shouldn't go into the Christmas break fearing meltdown.

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